When we audit a website, we should first pinpoint areas that impact a site’s performance. These items hurt a site’s SEO (Search Engine Optimization) more than the design of a site. We need to audit websites to look “under the hood” and see what site locations need the most improvement.
Crafting an audit based on data allows us to focus on the direct issues before reviewing a site’s design method.
Many site owners need help finding areas that create a loss of sales, attention, and even customer traffic. Samples of edits include making the size of a button easier to find. Or better understand how users get from your product to the final checkout.
Problems with your site's flow can cause more harm to end-to-end traffic than any other part of a website. The user should not have to think of their next steps; they should be there.
Looking through your website takes a lot of work, needing site owners to go more in-depth into the front and back end to see the problem's details. Without tools or expert help, this process can take a lot of time for the business owner.
Take a look at an example audit PDF we created to show exactly what you can expect from signing up:
We’re only auditing a select amount of websites this month! Below is a list of details for what you can expect to receive after the audit is complete.
Does it take your content more than a second to load? For example, how much time does a video or photo take to load? We will find what content takes the longest to pack and how to minimize the load time for that content.
Many website builders and developers are around today, and learning what is right for your business is tough. This step helps audit why your current platform might not be your best choice.
Our team will give your site a functionality score that showcases how easy it is to go from one part of your site to another. We will also count the time it takes to finish an action like buying an item.
Is your site using the proper keywords throughout your website? Websites often include the right keywords for Google but don't continue this throughout the content of their site. We will identify your current keywords and their consistency across your website.
We will explore three keywords you should use throughout your site's data and content. This awareness will help you know which content topics can help your site become found online.
Whether you are running ads or getting started, using easy keywords and niche topics will allow us to showcase a model of how effortless or challenging it is to find your company. During this phase, our team will examine how easy it is to find your business with a sample Google search.
The difference in your website’s design, like background color and foreground text. Our designers will review your site to confirm your message's greatest level of contrast to new traffic.
A November 2022 study from Shopify and Oberlo finds that almost 60% of all online traffic existed through a mobile phone. Is your site ready to handle smartphone site traffic? Does your website look amazing on both desktop and mobile devices? We will test your site to see the different views and how they are helping (or hurting) your website’s traffic.
Easy viewing of your site’s content is fundamental for maximizing traffic conversions. In 2020, about 16.9 percent of the American population was 65 years old or over. By 2050, this number could reach 22 percent. Are your text and images large enough for people to read? We will look for content sizing errors and provide an example for updating your content.
How easy is it for a visitor to get from one point of the website to another? Can they complete a sale or point of contact within three steps? If not, this audit will find these issues so that you can deliver a better experience to your new customers.
Okay, this is when the nerdy design stuff happens. Depending on who you ask, there are only a few ways to lay out a website’s content for the highest visibility across devices.
Consistency is vital when it comes to a user’s experience. We will determine if your site uses the same colors, fonts, button style, and designs to ensure a clean viewing experience.
Images are one of the first items someones see on your site. This is because they call attention to and provide a helpful view of what they can expect from your product. We will help your site by picking examples and free assets you can use to showcase your products better.
It might seem small, but how you style and present action is equal to the success of the experience throughout your website. An audit of your button's consistency, style, copy, and placement! So much for control!
The website audit document is delivered to you or your team within 48 hours after securing your place for the month!
Once we've ended your business's website audit, we will find two of your competitor's websites and note what they are doing right versus your site. These insights will help you best focus your site's content updates.
After all, you will have access to all the details mentioned above, and we will also recap the most significant updates you should make today to enhance your website. These five items are specific and will help improve your site.
Now that we have studied your business’s site, we will recognize if a website upgrade is right for your company. Sometimes an audit will only showcase micro points an owner may not want to manage. We will include a justification for upgrading your site or not!
If we find an upgrade in your company’s future, our team will inform you which offer is right for your company to ensure you’re getting the most value from us.
The audit includes a high-level outline of the content we captured so the website owner can present a brief review to other company partners or team members.
The final audit document will showcase 9 high-level topics, 16 micro-topics, and 25 pages that delivers practical insights about enhancing your business's website that you can use today. Unfortunately, website audit spots are limited! Sign up for your FREE audit today before other businesses take your place.
We will explore your site’s load times, development platform, and overall site functionality
Better understand how your keywords and search tools are working for you
Our expert team will review your site’s responsiveness, readability, contrast, and overall user experience (UX)
We will look for items like layout, consistency, product imagery and placement, as well as, how your Call-To-Actions (CTAs) are preforming
The team will find two of your competitor's websites and note what they are doing right versus your site
Summarization of the most important updates you should make today
We will include a justification for upgrading your site or not!
Our team will instruct you on which offering is right for your business
A high-level summary of the content we captured
The time is now to view insights about how your website is hurting your business. So let's get started today!
The final audit document you receive will showcase 9 high-level topics and 16 micro-topics, providing valuable insights into improving your business's most important tool.
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You will learn about critical aspects of your site, including performance, SEO strength, user-experience, best website development practices, how your competition is doing, and the top five edits you should consider implementing today. Plus more points mentioned above.
This audit will help you and your business by providing focused points of website update topics that might only have been noticeable with an expert's exploration. We also summarize the top 5 edits that impact your site most; this way, you know which items to consider first.
That's okay too! We do not expect every site owner to be ready to upgrade their site after reviewing their audit!
Yep! All 25 pages of this audit are free to anyone who signs up.
Nope! All audits are custom to the website that was submitted; the document's design will look like the mock-ups you viewed above, but the content is custom to your business!
The time is now to view insights about how your website is hurting your business. So let's get started today!
